Partnership for a More Sustainable Cerrado

As part of our global sustainability initiative, we are proud to work alongside a team of dedicated experts, non-profits and local communities to help restore the Brazilian Cerrado—all while supporting Brazil’s growing food demands. The many efforts behind the collaborative “Produce and Conserve” program have far-reaching effects that extend well beyond reforestation and social benefit. Watch below to see different perspectives from the heart of these collective conservation efforts:


Our efforts in Brazil include a vast number of non-profits, farmers, communities, researchers, government officials and others. In short, we are all contributing to build a better future for those living in and near the Cerrado. Here’s a quick overview of what we’re all up to:


The Brazilian savanna is a fragile and unique biome, and it is also area of agricultural expansion. In addition to supporting plant and animal species that are found nowhere else in the world, there are many reasons that conservation in the Cerrado is important.

Food Production

Brazil has a rapidly growing population, which means that farmers are having to find ways to feed more people without developing new land.

Water Conservation

The Cerrado houses rivers, tributaries and springs that carry freshwater throughout the region—not to mention the Guarani Aquifer that channels water throughout Brazil, Argentina, Uruguay and Paraguay.

Social Welfare

In collaboration with organizations like Conservation International, Aliança da Terra, and Lina Galvani Institute, farmers have been able to gain an economic advantage by implementing steps to preserve native vegetation in their fields, increasing their environmental value by 11% in the process.

Biodiversity

The preservation and reforestation initiatives in place throughout the Brazilian savanna are helping to protect the natural biodiversity that helps make the region so unique—and that’s a beautiful thing.

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