Welcome to the
Balanced Market!

We believe building a balanced plate begins with balanced shopping. That’s why having a market full of a variety of fruits, vegetables, grains, dairy and protein is so important. Along with other companies, farmers and Mother Nature, we strive to fill your plate, basket and grocery cart with nourishing, accessible and balanced meals. Learn how we help contribute to a balanced plate and how a few simple tips can make balanced shopping a bigger part of your life.

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Mother Nature’s Candy

People are drawn to the tangy, zingy and juicy goodness of fruit. These delightful treats are full of the vitamins, minerals and fiber every person needs. When it comes to fruit, we help farmers provide grocery stores with some of the melons and pumpkins many of us enjoy.

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Shopping Tip:
Dried or Frozen—It All Counts!

When fruit is out of season or not catching your eye, try it dried or frozen. A cup of frozen or a ½ cup of dried count as a serving of fruit!

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Shopping Tip:
Watermelon

This juicy, refreshing fruit is high in Vitamin A and C. We develop seeds to help farmers grow this sweet tasting fruit—a great way to celebrate the summer.

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Whole Grains for the Whole Planet

A staple of diets across cultures, class and society. By working with others throughout agriculture, we’re striving to make grains like wheat, corn and sorghum more plentiful and accessible to farmers and consumers around the world.

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Shopping Tip:
Split It Fifty-Fifty

Make half your grains whole grains. This means opting for products like whole wheat bread or pasta when you can.

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Shopping Tip:
Eating Gluten Free?

Look for buckwheat pancakes, oats (processed in gluten-free facilities) or grains enjoyed around the globe like quinoa or millet. These provide nutrients and energy without gluten.

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Veggies on-the-Go

Our vegetable team searches for ways these classic foods can adapt to our modern, on-the-go lifestyles. With our seeds, farmers can grow bite-sized, snackable veggies you can enjoy throughout the day. We’re driven to develop seed varieties that can help everyone eat more vegetables, waste less and get the valuable vitamins and nutrients they need.

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Shopping Tip:
You Pick 3

To help you enjoy a variety of veggies, remember to pick out at least three different colors every trip. Eating plenty of dark green, red, orange, purple, yellow or white produce is a great way to embrace balanced eating.

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Colorful Peppers

Our Sweet Sunset Peppers provide plenty of yellow, orange and red throughout the season. They’re small enough to eat whole and avoid the potential waste of traditional bell peppers.

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Mini Cucumbers

Our seedless cucumbers are green, crunchy and ready for bite-sized snacking at any moment. No need to pack a whole cucumber; just grab a handful of these seedless veggies.

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Taking Care of Dairy Cows

The milk, yogurt and cheese from dairy cows provide us with bone-strengthening calcium. We help feed these animals by producing seeds to grow alfalfa, soy and corn. These crops help cows stay nourished, produce milk and ultimately fills our grocery stores with delicious dairy products.

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Shopping Tip:
Skim on Cheese

When eating dairy, it’s possible to overload your plate with fat and calories. Opting for low-fat versions of cottage and ricotta cheese is one way to practice moderation.

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Shopping Tip:
Go Yogurt

Plain, zero-fat yogurt can provide a creamy alternative to sour cream.

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Shopping Tip:
Are You Dairy-free?

A smoothie with nut milk, plenty of dark leafy greens and fruit can be a great source of dairy-free calcium.

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Move with Protein

The building blocks of your muscles, bones, skin and blood. Protein in all forms is key to almost every system in your body. We offer farmers seeds to grow food for chickens, fish, cows and pigs who provide us energy every single day.

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Shopping Tip:
The Lean Routine

Consider adding skinless chicken, lean ground beef and fish like salmon or tuna to your shopping routine. These provide protein and great variety for suppertime.

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Shopping Tip:
Looking for Meatless Protein?

Luckily, protein can be enjoyed in a variety of different foods. Unsalted nuts, beans, eggs and lentils contain many of the B-vitamins, protein and minerals found in meat. Legumes, a category with many protein-providing plants, can also play an important role in sustainable farming.

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Balanced Plate for All

Everyone deserves access to a balanced plate. To help make this possible, we start by working with the source of every meal: the farmer. We provide these dedicated men and women with tools, technology and seeds to help nourish our growing world. The more we work together, the more a balanced plate can be within the reach of everyone.

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